Virtue Labs
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's to clear out your old favorites and make room for new ones
's to clear out your old favorites and make room for new ones
Virtue Labs
Haircare brand Virtue Labs was founded in 2015 in Raleigh, North Carolina and has risen to fame thanks to its breakthrough science-backed formulas. A group of bio-scientists discovered a way to extract pure keratin (the natural protein found in hair, nails & skin) and harness its power to create keratin-rich products that restore hair shine, strength, and texture. The inclusive offering of shampoos, conditioners, and oils is suited for all hair types, with a range of treatments for frizz, thinning, dry, and color-treated hair.